About Us

OUR HISTORY

Grass Valley is where we grew up, and it is a place “in between”. Geographically, it’s in between the stunning beauty of Lake Tahoe’s many granite peaks, pristine lakes and state parks, and the gritty cities of California’s central valley. It’s a place in between for kids as well; in between the positive influences of the wild outdoors, open spaces and fresh air, and the negative influences that urban and rural living sometimes present. 

In GV, we found fun, freedom and our best lifelong friends by riding skateboards, dirt bikes and snowboards. We built lifestyles and careers by dedicating ourselves to the exploding sport of snowboarding in the days when anything and everything seemed possible. We stormed contests, pioneered some tricks—and the “grasser” style—and eventually, got to see the world on a sponsor’s dime. 

We were lucky. Snowboarding was exceptionally good to us. It gave us everything. REVERT is a way for us to give something back to snowboarding, and to give something to the youth—those in our community, and the ones in yours. 

Because not everyone is as lucky as we were.

– Chris & Monty Roach

Chris and Monty Roach at the 2015 Tom Sims Retro World Snowboarding Championships (photo by: Sean Sullivan)

WHAT WE DO & HOW WE DO IT

We would encourage you to view our mission and case statement to explore more.

With continued cuts in public education we need your help more than ever this season in getting the kids on the hill…

HOW CAN YOU HELP?

Make a donation. It’s a secure, simple & tax-deductible.

Purchase stylish soft goods from our store. 100% of profits go toward the program. Style out our logo and feel good about it! 

The REVERT Foundation is recognized by the US Internal Revenue Service as a 501c(3) Non-Profit Organization and all donations are tax deductible. Your generosity will encourage and inspire youth development by allowing us to share authentic mountain and outdoor experiences. You can view our documentation here.

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